Watching BBC3s documentary Is breast best? last night got me thinking. So many women want to breastfeed but face difficulties in the early weeks which lead to them having to stop. Many of these women wrongly feel that they have failed. These women have not failed, but the system and society has failed them! If we want to see increased breastfeeding rates and a more positive attitude to breastfeeding in this country then we as breastfeeding mothers, health professionals, and activists need to step up and serve women better. We need to give them the support, information and confidence that they need to succeed.